Work

Platzer Fastigheter

Platzer Fastigheter

Platzer Fastigheter is one of the leading real estate companies in Gothenburg. They own and develop properties and are currently involved in the development of new city areas and urban development projects. Platzer has a large portfolio of properties, where some are famous Gothenburg landmarks while others are more generic real estates. Platzer requested a coherent and consistent brand architecture strategy for how to brand the different properties and by that further strengthen the position of Platzer as one of the primary real estate companies in Gothenburg.

Client: Platzer Fastigheter

The challenge

Platzer Fastigheter is one of the leading real estate companies in Gothenburg. They own and develop properties are currently involved in the development of new city areas and urban development projects. Platzer has a large portfolio of properties, where some are famous Gothenburg landmarks while others are more generic real estates. Some properties have their own names and identities (for example the building commonly known as GP-huset for which Invinn has developed the new name KvarterETT, the brand strategy and the logotype) whilst it for others are not that clear whether it is a Platzer real estate or not. Hence, Platzer requested a coherent and consistent brand architecture strategy for how to brand the different properties and by that further strengthen the position of Platzer as one of the primary real estate companies in Gothenburg.

Solution

The brand architecture strategy was based on Platzer's long term goal and vision – to be the leading real estate company within commercial facilities in Gothenburg – as well as the need of being able to customize and differentiate properties. We settled on a mixed brand architecture strategy with the combination of Branded house and Endorsement strategy. Hence, we wanted to take the opportunity to develop an endorser which not only makes it clear that it is a property owned by Platzer, but that further strengthens the Platzer brand and position. Therefore, we coined the statement "Göteborgs bästa Platzer".

Results

The new statement is already applied and live at properties, for example Världshuset vid Packhuskajen and KvarterETT (another project of Invinn were we have developed the position, strategy, name and logo). It is also communicated at a campaign site here and also got to serve as the Platzer contribution in Fastighetsvärlden's 30 year anniversary edition.

Interested in finding out more? Give us a call today on +46 (0) 705 33 04 15.

Gunnebo

Brand positioning and brand architecture strategy for Gunnebo Group

A safer world has never seemed more relevant. For Gunnebo Group, with the vision ‘For a safer world’, this has been the everyday focus for centuries. Gunnebo Group is a global world leading provider of security products, services and solutions. Various acquired companies now incorporated in Gunnebo Group are globally recognised brands with high recognition and their brands are valuable assets. Invinn helped Gunnebo Group with the relationship between the corporate brand and the commercial brands and a clear differentiation between the brands in the portfolio.
Client: Gunnebo

The challenge

Gunnebo Group is a global world leading provider of security products, services and solutions. A corporation with 250 years of industrial heritage but still a young company in its present form due to a history of multiple acquisitions of companies from around the world the last 20 years. The acquisitions have increased the knowledge and expertise within the security field tremendously but also extended the brand as well as the product portfolio for the corporation as a whole. This leaving Gunnebo Group with a complex brand architecture as well as the challenge in ensuring a clear brand differentiation within their wide portfolio of brands.

 

Solution

Various of the acquired companies now incorporated in Gunnebo Group are globally recognised brands with high recognition and the brand as a valuable asset. Simultaneously, it is of great importance to strengthen the Gunnebo Group brand and its position worldwide. The solution was a coherent brand architecture strategy where the relationship between the corporation and the companies included is expressed by an endorsement strategy.  

The next issue high up on the agenda was a clearer differentiation between the brands within the portfolio by development of distinct brand positions and corresponding brand positioning statements. First came Fichet-Bauche and Chubbsafes, companies with history within safes and vaults dating way back, for which new brand positions has been developed and are about to be deployed.

Results

The new brand architecture strategy and the unique brand positions will result in a facilitated internal work when it comes to brand management, a higher demand and desire externally and an increased clearness both in an internal and external perspective. Similar work for the additional commercial brands within the Gunnebo Group portfolio is about to be initiated as well.

Always with the Gunnebo Group vision in mind; For a safer world. 

Interested in finding out more? Give us a call today on +46 (0) 705 33 04 15. 

Faktum
Client: Faktum

"Be the change you wish to see in the world"

"Be the change you wish to see in the world" is a quote often attributed to Mahatma Gandhi. And it sounds very much like something Gandhi would have said. If you could change one thing in the world, what would it be? How can you make it happen? At Invinn we decided to help the street paper Faktum to craft a new strategy for their worthy cause.

The challenge

Faktum is a street paper that works to provide income for homeless and other marginalised individuals. The paper is run as a not-for-profit organisation generating income through magazine sales and advertising revenue. Vendors buy copies for 25 kronor and sell them for 50 kronor, retaining the proceeds. Faktum sought out Invinn for strategy counsel and a marketing campaign. The goal: convince prospective advertisers to run with Faktum and in the longer term increase advertising revenue.

  

Solution

Invinn volunteered its services and expertise to help Faktum hone its marketing strategy for B2B customers. After interviewing key members of the Faktum team to better understand the challenge and the fine art of newspaper advertising sales Invinn started to identify the right compelling sales messaging. Together with Faktum, Invinn developed distinctive and relevant messaging and an anonymous, targeted guerrilla marketing campaign for media agencies. We clarified audited circulation (almost 40,000 copies per month) and total readership numbers (over 130,000 per month) and we highlighted the specific demographic characteristics of the readers, proving the street paper is effective and geared towards a broad audience. The guerrilla activity was supported and followed up by a direct marketing unit the next day, revealing that Faktum was the sender. 

Results

The guerrilla marketing campaign generated significant media interest and combined with a fresh media kit it has brought Faktum new advertising sales opportunities. The media kit provides relevant arguments for why advertisers should supplement their existing advertising, but also highlights Faktum’s overall creativity. “We’re grateful to have partners like Invinn who are committed to solving complex strategic problems and delivering impact. Their work will help us to reach our target groups and spread our message with renewed confidence,” said Åse Henell, Managing Director.

Interested in finding out more? Give us a call today on +46 (0) 705 33 04 15. 

Adapta Fastigheter

Kongahälla shopping

Kungälv’s history can be traced back to the medieval Kongahälla, Bohuslän’s first city and an important trading post. At this site, right in the middle of today’s Kungälv, the municipality is now developing the district Kongahälla. As part of this Adapta Fastigheter is constructing a new shopping mall, the biggest retail construction project in the Gothenburg region for ten years. Invinn has been given the mission to develop a distinct and attractive identity for the shopping mall.
Client: Adapta Fastigheter

The challenge

Adapta Fastigheter is constructing a new shopping mall that will accommodate close to 100 stores, restaurants and other services. The total floor area is 35,000 square meters on three stories and a parking garage on the first floor. The location is ideal next to E6 and in conjunction with the new travel center that will be finished by 2018. The expected number of visitors are 5 million/year.

With its central location the shopping mall will become the obvious meeting place and connect the city that extends on both sides of the highway. The goal is to create a venue that appeals to the residents of Kungälv and at the same time strengthens Kungälv outwardly and attracts visitors from the whole region. It will combine Kungälv’s tranquility and intimacy with a metropolitan and modern atmosphere. To achieve this the venue needs a strong identity making it relevant and exciting to people in the long term.


Solution

Invinn has started to develop the shopping mall’s identity. This work includes defining a distinct position, a brand strategy and guidelines for how to express the identity in the physical environment, the retail offer, the staff behavior and the communication. In parallel we develop a strategy and a concept for what needs to be communicated about the project during construction and development up to the opening.

Results

In time for the construction start we launched Adapta Fastigheter’s web site that presents the project. We have also designed a retail leasing brochure for the leasing work which started during spring 2016. Press releases have been published on fastighetssverige.se and svt.se to give the public and interested parties a first glimpse of what is underway. We will now continue developing the identity to shape the Gothenburg region’s next big shopping experience.

The development of Kongahälla shopping will be finished and opened during spring 2019.

Interested in finding out more? Give us a call today,
Karin Sjöström Andersson, CEO Brand Strategist +46 705 33 04 15 
Annelie Bjerkne, Brand Strategist +46 709 61 19 97

 

 

 

 

Bergvik köpcenter

Place branding at Bergvik köpcenter

Bergvik shopping mall, located just outside Karlstad, was facing extensive development and modernisation both interior and exterior. In connection with this investment, we were given the mission to develop the brand, the visual identity and the communication concept during the construction process, which would proceed over one and a half year.
Client: Bergvik köpcenter

The challenge

Since Bergvik shopping mall is a well-established and popular destination of commerce, many people from Värmland already have a relation to the place. The challenge therefore consisted of developing and securing an updated position in the minds of the target groups. Bergvik needed to, on a higher level, become a distinct and attractive brand, ready to meet future competition as well as expectations of the future customers. The commission included developing an overall brand strategy containing; positioning, core values, customer promise and brand personality. Following the brand strategy, a communication strategy was developed. This consisted answers to the five communications questions; to whom shall we communicate, what shall we communicate, how shall we communicate, where shall we communicate and finally when shall we communicate? This work also included the development of a new logotype as well as a new graphic manual.

In parallel to the strategic brand development, we were responsible for the ongoing communication during the construction process. The challenge consisted in keeping up business as usual, at the same time as a messy construction period, and take the opportunity to communicate and tease about the new updated shopping mall which was about to come. A communication concept, aiming to inform about the building process and communicate something unexpected, catchy and interesting was developed and successfully implemented. 

The result

For Bergvik shopping mall, our work has resulted in the overall and resolute management tools the property owner needed in order to carry on developing the shopping mall in all dimensions: offer and service, organisation, development of exterior and interior environments as well as internal and external communication.

The ongoing communication during the construction process contributed to, in a very high degree, a smooth building period with minor loss in sales. This has been highly appreciated from both property owners, shops and operators at Bergvik shopping mall.

The development and modernisation of Bergvik shopping mall will be finished and inaugurated in April 2016.

Interested in finding out more? Give us a call today on +46 705 33 04 15.

Diaverum

Using a new positioning to fuel growth

One out of ten adults suffers from chronic kidney disease. Most of them are not aware of their disease or what it involves. Diaverum is one of the world's leading renal care providers. The group's 8,500 employees serve 26,000 patients in 20 countries in Europe, Latin America, Asia, Middle East and Australia. Invinn worked with Diaverum to bring their new positioning to life and give people suffering from chronic kidney disease a new experience.
Client Diaverum

The challenge

The Diaverum brand was born eight years ago when Investor sold Gambro Healthcare's global network of dialysis clinics to Bridgepoint Capital. Since inception the company has incorporated additional clinics and developed new ones, created new services and introduced Diaverum to new, multifaceted markets such as China and Saudi Arabia. With a new brand positioning in place Diaverum wished to update the logo, bring renewed order to the brand structure, better coordinate the look and feel of their clinics around the world and empower patients, physicians and nurses through new learning experiences.

Solution

In addition to updating the logo to better match the company's new positioning, Invinn helped Diaverum work out a clear brand hierarchy and a clinic interior design guide. However, most importantly Invinn worked with Diaverum to develop a novel, fun and educational medical academy called the d.ACADEMY, reinforcing Diaverum’s spirit of competence, learning and sharing. The academy contains a whole series of user friendly training modules and serves as a focal point for activities moving forward. 

Results

Through the d.ACADEMY patients get free access to information and knowledge about their disease – helping them improve their quality of life. Diaverum and d.ACADEMY are not so well known in Sweden, but to many chronically ill people around the world they make a big difference. “Invinn has been critical in the creating of the d.ACADEMY. They are extremely committed, reliable and creative and have formed an essential part of our team” says Christina Sterner, SVP Marketing and Communication at Diaverum.

Interested in finding out more? Give us a call today on +46 705 33 04 15.

Selma Lagerlöf´s Square, White Arkitekter

Tomorrow’s Selma

Selma Lagerlof was the first female writer to be awarded the Nobel Prize in Literature. She is most widely known for her children’s book, The Wonderful Adventures of Nils. Selma Lagerlof’s Square and surrounding areas are a 1970s property development close to Gothenburg city centre. Invinn worked with the owners to create a brand that would bring the redeveloped district back to life.
CLIENT: Selma Lagerlöf´s Square, White Arkitekter

The challenge

One of Sweden’s largest property owners, Framtiden Group, is seeking to transform the 1970s landmark Selma Lagerlöf’s Square and surrounding areas into a safe, attractive and modern mixed-use development. The district will in the future feature an additional 3,000 apartments, student accommodation, a new community centre, offices, independent shops and restaurants and a state-of-the-art sports centre. Invinn worked with Framtiden Group to create a brand that would set the redeveloped district apart from a growing number of 'identikit' City of Gothenburg property developments, barely distinguishable from one another.

Solution

Framtiden Group’s vision for Selma Lagerlöf’s Square and the surrounding areas is to create a social hub with busy street life and with local businesses and events at its heart. The brand strategy is designed to reflect this, steering away from generic and clichéd imaginings and phrases in favour of demonstrating a clear point of view – an affordable neighbourhood that is full of life and close to Gothenburg city centre. 

Results

With a clear and distinctive brand strategy, true to the redevelopment, the district now has the tools in place to tell Selma’s story. Kristina at Framtiden Group said, “Invinn has delivered a truly engaging brand and given us the direction we need to communicate clearly and attract people from across Gothenburg in this complex project.”

Interested in finding out more? Give us a call today on +46 (0) 705 33 04 15

Hasselblad

Hasselblad

That’s one small step for a man, one giant leap for mankind. Arguably one of the most enduring and iconic images ever taken is a snapshot of astronaut Buzz Aldrin at Tranquillity Base on the moon. The picture was taken with a Hasselblad camera. Preparing for the future Invinn worked with Hasselblad to create a new digital platform - expressing the company´s brand values, culture and prestigious heritage in a superior way.
CLIENT: Hasselblad

The challenge

Hasselblad was for many years ranked by professional photographers as one of the foremost camera-makers in the world, synonymous with precision and perfection. In the 1960s NASA selected Hasselblad as the camera supplier for their space projects, resulting in some of the world’s most iconic images. But as customer expectations evolved, the market went digital and ownership changed, Hasselblad was in need of a renewed focus. Already tackling most of the issues head on, the management team brought Invinn on board to help update the company’s brand strategy and visual platform.

Solution

Equipped with a deep understanding of Hasselblad’s customers, Invinn initially worked with the Hasselblad team to create a digital platform that would appeal to customers on an emotional level, bringing the iconic brand back to life. Invinn developed and modernised the Hasselblad experience by reorganising content in a more navigable way, making the website user journey both easy and enjoyable. A key insight is that customers not only want to see the features of a product but also the benefit – a beautiful landscape, a great portrait. 

Results

The end-result: the launch of the new Hasselblad global website, designed to showcase the potential of Hasselblad’s cameras. The new branding leverages the company’s rich and prestigious heritage and the cameras’ unparalleled image quality and craftsmanship while also encouraging users to engage and share beautiful imaging online. “Invinn’s passion for our brand, combined with their brand and communications strategy insight, was a huge differentiator,” said Tim Stavrinou, Digital Marketing Manager at Hasselblad.

Interested in finding out more? Give us a call today on +46 (0) 705 33 04 15

Griffeye

Griffeye

The name Griffeye originates from the Griffin, which is a fictional creature – a mixture of a lion and an eagle – that symbolises intelligence, speed and strength. Adding the word "eye" reinforces the fact that Griffeye develops applications for visual analytics. Invinn helped Griffeye create the new name and develop an innovative brand position and a visual identity.
CLIENT: Griffeye

The challenge

Griffeye is an offshoot brand from the Swedish tech company NetClean, dedicated to creating intelligence from visual big data. Digital photography is driving an explosion in imaging with trillions of photos taken and shared online, presenting significant challenges to investigators tasked with sorting, analysing and presenting data. We wanted to help Griffeye build up brand positioning and visual identity that mirrored not only what the company provides but also their belief that integrating social responsibility and advanced technology leads to a safer society.

Solution

Invinn helped clarify Griffeye’s distinctive brand positioning, which emphasises speed, precision and quality – ultimately increasing the impact of investigations. The name and visual identity were chosen to reinforce this spirit. The wordmark and accompanying symbol we developed are clean and steadfast, indicating intelligence, speed and strength. The name not only sticks first time but is also easy to remember and pronounce for Griffeye’s global audience.

Results

Griffeye first launched its new brand identity on its website and then at the 2015 IEEE Visual Analytics Science and Technology conference in Chicago, USA.

“We’re very pleased with the new visual identity, which is a perfect fit for a company that helps medical doctors, insurance companies and the police to sort and analyse large quantities of visual data,” said Pelle Garå, Executive Director. 

Interested in finding out more? Give us a call today on +46 (0) 705 33 04 15.

Other clients

  • Alecta
  • Balticgruppen
  • Blå Stjärnans djursjukhus är västra Sveriges regiondjursjukhus och ligger i Göteborg. Vi erbjuder kvalificerad djursjukvård för hundar, katter och mindre sällskapsdjur, och hanterar allt från enkla åkommorna till svåra operationer.
Djursjukhuset är ett helägt dotterbolag till stiftelsen Blå Stjärnan och drivs inte av vinstintresse utan av ett engagemang för djur och deras ägare. Detta innebär att djursjukhusets vinst återinvesteras i stiftelsen för investeringar i utrustning, lokaler och utbildning. På så vis arbetar vi både för att vårda djur på bästa tänkbara vis, men också att driva den veterinärmedicinska utvecklingen framåt, så att fler djur kan botas och räddas när sjukdom och skador uppstår. Blå Stjärnans djursjukhus har öppet dygnet runt.
  • Chalmers
  • Chalmers Studentbostäder
  • Diaverum
  • Edithskök
  • Eurocommercial Shopping Centers
  • Faktum
  • G KSS
  • Gunnebo
  • Göteborgslokaler
  • Henderson Global Investors
  • IKANO Retail Centres
  • JOY
  • National Electric Vehicle Sweden
  • NetClean
  • Platzer
  • Selma
  • Skanska
  • Skåne Region
  • Stayhard
  • Stena
  • Swedish Taste
  • Tarasso
  • Vasakronan
  • Volvo
  • Älvstranden