Strategy

Before a company performs a task or action it is of most importance to have carefully concidered the desired effect. To do that it takes knowledge of the starting position, who will be affected, the goal and the best way to reach it.

When the company has these questions answered, they have a strategy. But sometimes the answers are not given from the start. In that case a good idea would be to get help from specialists to support and lead the company in the right direction. At Invinn we have experience from many different forms of strategic planning with a focus on brand and communication strategy.

An elaborate brand strategy is a good foundation for creating the correct communication. A carefully planned communication is crucial for successful innovations or developement processes.

Strategic planning requires close collaboration and a frequent dialogue between the job initiator and the specialist. Invinn has the methods of making these collaborations as comprehensive and effective as possible – always focusing on the customer benefit.

To find out how Invinn can help you please contact Karin Sjöström Andersson, communications and brand strategist, by EMAIL or phone +46 (0) 705 33 04 15.


Examples of steps in strategy projects:

Brand strategy

  • Present situation and insight
  • Core values
  • Target audiences
  • Position
  • Customer promise
  • Identity
  • Implementation

Communication strategy

  • Who will we communicate with?
  • What will we communicate?
  • Where will we be seen and/ or heard?
  • When is the best time for our communication?
  • How will we appear?
"Before performing any action it is useful to sort out what one wishes to achieve by the task or action planned."
- Karin Sjöström Andersson
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