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A6 goes Asecs

A6 goes Asecs

Today, the day for the opening of Asecs, we are a very proud brand agency as the creators of the brand strategy, logo and the updated name! The core in our project team visited the inauguration in Jönköping, whilst the rest of us was cheering at home turf!

Fredrik Bäckson

Fredrik Bäckson joins Invinn as Project Manager

Invinn has appointed Fredrik Bäckson as a new project manager. He will focus on our digital offering and communication, and will make a great contribution to our expanding team.

Fredrik Bäckson

Prior to taking up his new position at Invinn, Fredrik has been working as Digital Marketing Manager at EF Education First, the world leader in international education, and most recently at the start-up Umara AB. At the latter, Fredrik focused on finding the red thread throughout the company and its culture, that is the brand strategy, but also on developing the digital platform and the external communication. And everything else included in the work with a start-up company.

”Goals and how to achieve them is something I’m particularly passionate about. This goes for my professional life as well as a professional athlete, formerly in sailing but now in triathlon, in which I’ve collected some golds in the Swedish Championships”, says Fredrik.

Fredrik took up his new position in October. At Invinn, he will focus on our digital offering and communication, and will make a great contribution to our expanding team.

For further information, interviews or images, please contact:
Karin Sjöström-Andersson, CEO and Brand Strategist, + 46 705 33 04 15
Fredrik Bäckson, Project Manager, +46 733 26 29 50 

The unique city district Vallastaden

The unique city district Vallastaden

Our motto ”Be different. Be unique” is applicable to all brands, not least to place brands. Yesterday we took an inspirational trip to Vallastaden in Linköping, which as a city district unique in itself. Variety has been taken to new levels when it comes to urban planning. For maximum variation in the looks of the district, no architect has drawn two houses next to each other.

Magnus Lundin

Invinn appoints Magnus Lundin as Brand Strategist

Invinn has appointed Magnus Lundin as a new Brand Strategist and will strengthen the Invinn offer towards the manufacturing industry and he can help brands with global ambitions grow their business.

Magnus Lundin

Since mid-May, Magnus Lundin has joined Invinn as Brand Strategist. Magnus has long brand building experience, ranging from the car industry to cultural administration in the public sector, and all kinds of businesses therebetween.

For the past years, Magnus was the global brand and marketing manager at Autoadapt Group, the world leading provider of safe and tested solutions for adapting cars and buses for disabled people, all over the world. Before that, he ran his own branding agency in nine years. In addition, Magnus is a well-renowned speaker at Gothenburg School of Economics.

- “Magnus will strengthen our offer towards the manufacturing industry and he can help brands with global ambition grow their business. I value his deep knowledge in branding but even more his people-skills. I’m glad to have him on-board”, says Karin Sjöström-Andersson, CEO and Brand Strategist.

For further information, interviews or images, please contact:
Karin Sjöström-Andersson, CEO and Brand Strategist, +46 705-33 04 15
Magnus Lundin, Brand Strategist, +46 730-45 42 42

Mari Turesson

Mari Turesson joins Invinn as Project Manager

Invinn has appointed Mari Turesson as a new Project Manager, who has impressive skills within concept development and brand building.

Mari Turesson

Invinn has appointed Mari Turesson as a new Project Manager. Mari has impressive skills within concept development and brand building, and has since 2000 worked with retail in general and shopping centres specifically. She has experience from working both as Marketing Manager and Centre Manager in different shopping malls, whilst also being involved in major reconstructions and development project.

Prior to joining the Invinn team, Mari worked at IKEA where she was involved in different projects of building and rebuilding shopping centres, from start to finish focusing on the visitor experience.

Mari Turesson took up her new position in May. At Invinn she will focus on clients in the real estate industry. And further, she has started Invinn’s geographical spread by being posted in Skåne.

For further information, interviews or images, please contact:
Karin Sjöström-Andersson, CEO and Brand Strategist, + 46 70-533 04 15
Mari Turesson, Project Manager, + 46 70-697 78 11

Street art in the A6 center

Street art in the A6 center

Look at what's taking shape at A6 center this very moment; a street art motive at one of the largest walls in the new part of the center. As you might know, A6 is currently being transformed into a new mall with influences from all over the world, and the street art wall is only one proof of how this is done. To this new world of variation, the street art wall brings inspiration, urbanity and contrasts in colors, expressions and languages. Our AD Frida came up with this brilliant idea and briefed the creators of the masterpiece, local artists Victor Egerbo and Clown, who fulfill the vision of how local meets global at the new center. When finalized, this 16-meter-high wall of art will be the biggest street art work in Jönköping. Read more about it here and follow the work of the artists with #nyaa6.

Linnéa Thörnqvist

Linnéa Thörnqvist

For a couple of months' time, we’ve had the pleasure to have Linnéa Thörnqvist doing an internship here at Invinn. She’s a third-year student at the Media and Communication Studies at the University of Gothenburg, and while at our place she has focused on digital opportunities. Thank you Linnéa! 

Joline Bäcker does internship at Invinn

Joline Bäcker does internship at Invinn

Last week and for an additional seven weeks, Joline Bäcker will be doing an internship here at Invinn. She's studying urban development at Lund's University, and while at Invinn she will be devoted to our ongoing place branding projects.

Forsåker

Forsåker

For the new district Forsåker, which we've laid our place-branding hands on, our project manager Victoria is working as communications manager to make the district happen. The old industrial buildings from the paper mill are kept, and so will the old water power plant be. When operational again, after 35 years of rest, it has the possibility to provide all residences in the district with renewable electricity. Read more about it at both GP and Mölndalsposten.

Pasteleria 413

Pasteleria 413

This year, we didn't go for the traditional Christmas smorgasbord but for something different. Completely different it turned out. Undoubtedly for the very first time our office was decorated with samurai swords, guns and brass knuckles. All dummies, but still. We got to enjoy a tasting menu consisting of seven edible tributes to various hip hop legends: Wu-Tang Clan, Sean Price and Tupac just to name a few. All prepared, presented and performed by Pasteleria 413. No need for Invinn to get involved in any way here, except for the eating part – the uniqueness of this concept is already taken to perfection.

Henrik Schyffert

Henrik Schyffert

Never before has our amphitheater been so filled to the brim as when the comedian, actor and TV personality Henrik Schyffert visited us last week! Yes, we know, improvements can be made when it comes to our instant publishing, but since all his references went back to the 90s, a few days' delay shouldn't matter in this case. He told us about the unnecessary act of killing what everybody already knows to be a bad idea since ideas tend to have enough self-awareness to realize their own uselessness and die by themselves. But also about ideas' ability to rise again and be of value in new contexts. What also got us thinking was the quote he made himself: "What is bottom in you is bottom also in others".

Guerilla marketing

Guerilla marketing

Took the opportunity to do some guerilla marketing while in Copenhagen running errands. Because as true place branders, we want to make a difference and an impact, and in this very case also show everyone that we've been here.

Put a ® on it

Put a ® on it

Look at what will embellish our office from now on, a certificate of registration of our own! ’Brandfulness’ - the concept stating the whole Invinn belief in one word. \ˈbran(d)-fəl-nəs\: being aware of your reputation while paying attention to doing things differently and by doing so deliver superior value.
Hasselblad Ambassadors

Hasselblad Ambassadors

Hasselblad’s devotion is and has always been to produce the finest camera equipment known to man. The cameras are masterpieces in themselves but the photos taken with the them are the true pieces of art. Hasselblad is proud to work with top of their game photographers who now has got their own personal profile and gallery page by the update of the look of Hasselblad’s Our Ambassadors gallery which Invinn has designed and developed. Be stunned by their awesomeness!
KvarterETT

KvarterETT

KvarterETT is now officially inaugurated! Platzer Fastigheter's building commonly known as GP-huset has gone through a transformation where Invinn has developed the new identity, the brand strategy, the name and the logotypes for KvarterETT as well as its new bistro, Kunveno. For the celebration of the finalization of the transformation and to inaugurate the building, Invinn was asked to develop a concept for the opening party. So yesterday Platzer hosted a block party at the inner courtyard, which was filled with decorations, lanterns, plants, waitresses in flower wreaths and straw hats and guests mingling to the sounds of the live jazz band. The transformation might not be that obvious from the outside but all the more on the inside, which now is open for everyone to enjoy and use as temporary work space!
Faktum

Faktum

We support the debate about homelessness and social exclusion. We believe in a safer society where injustices are payed attention by investigative journalism. In helping people to help themselves. Therefore, we support Faktum in their mission to make the world a better place for single individuals but also for all and everyone of us. Åse Henell, CEO at Faktum, visited our office yesterday and we got to hear her talk all about it. And we do as we were told to do; Tell everyone we know that many of the Faktum magazine vendors accept payments by card or swish (cash is still king for all of them)!
Svenska Stadskärnor

Svenska Stadskärnor

For two days our Annelie Bjerkne has done a brilliant job as moderator for the Annual Conference of Svenska Stadskärnor together with the host himself, the CEO of Svenska Stadskärnor Björn Bergman. The record high amount of delegates, 400 people from over 60 towns and cities, got to hear about trend spotting, and inspirational examples of urban developments and how to work together for a better city life! Invinn contributed here as well since our Marie Anfinset held a lecture yesterday about Invinns previous and current projects. 120 curious people wanted to listen to what she had to say, and it has to be a good sign when you have to be upgraded to a bigger lecture hall cause your audience can’t fit in the one planned, right? And congrats to Varberg, the city centre of the year!
A6 Center

A6 Center

The transformation of A6 Center has now started! But what is it going to transform into? Invinns involvement in this project has lasted for about two years including the development of a new position for the shopping centre and the project is in full swing right now. So we know for sure all about the transformation! But for the rest of you; there will soon be a visual and verbal concept spread around the centre with little hints about what is to come!
Veckans Affärer

Veckans Affärer

Today Karin Andersson Sjöström, CEO at Invinn, spoke about urban development at a morning seminar arranged by Veckans Affärer. Vinngroup hosted the event and staged a beautiful sunny breakfast on the roof top terrace.
Chalmers Teknologkonsulter AB

Chalmers Teknologkonsulter AB

Last week we filled our spaces with some young blood - students! Chalmers Teknologkonsulter AB visited us and was educated in brand management and the importance of having a strong brand. Our Brand Strategist Christopher, with Linnéa as sidekick, held an inspirational lecture about this, our favorite subject. It was on this exact day, one year ago at the same event that our trainee Carin first caught the eye of Invinn and look how that turned out!
Selma stad

Selma stad

How funny it is when you can show the world what you have been working on for a long time! Invinn has in almost two years time been involved in an extensive brand developing project for an whole district where some bits and pieces finally have been launched. Today, the name, the logo, and the web site for the district around Selma Lagerlöfs Torg finally have gone live. And the new name is Selma stad, and the vision is to create a place full of life with the past, the present and the future all in harmony. Take a look at selmastad.se
Faktum gala

Faktum gala

Of course Invinn went to see what might be Sweden’s most important gala, the Faktum gala of the year. And it exceeded all our expectations! Thanks for an amazing night with breathtaking performances and an even greater belief in that what Faktum does and stands for are of highest importance for all and everyone of us. And if you weren’t at the big theatre and missed out on the live streaming at gp.se as well, or if you were there and watched the live streaming but want to relive the night at least when it comes to the music, buy the new Faktum album ”Det ordnar sig volym tre” from any of the Faktum vendors.
Urban project in Gothenburg

Urban project in Gothenburg

One of the most extensive urban development projects in Gothenburg is currently running in Mölndal. In the new district Forsåker, seven real estate companies are about to build up to 3 000 residences and facilities for offices, retail, education and culture, right in the middle of the old industrial buildings from the paper mill. What more is, Invinn is part of the project as well. Check out more details at forsaker.se
Milad Abedi

Thanks for a great after work West Sweden Chamber of Commerce

Yesterday Vinn together with the brand agency Invinn and the innovation catalyst Pollen hosted a creative after work with the West Sweden Chamber of Commerce. During the evening there were activities and inspirational presentations held by Karin Sjöström Andersson from Invinn and Jonas Thorgren and Jens Nordberg from Pollen. We discussed how good ideas are born, thrived and realized. How important is a strong brand, what is a strong brand and how vulnerable are brands in a constantly changing world?
Photo: Milad Abedi
Thank you!

Thank you!

2015 was amazing. The days flew by when working with demanding, yet fun and inspiring customers in our new creative office spaces overlooking Gothenburg. We loved everyday. Now let’s disconnect, kick back, heat the “glögg” and relax for the rest of the year. We’re back on January 4, ready for new challenges together with you. This year, our Christmas gift is to support Gula Båtarna (The Yellow Boats), an organization saving lives in the Mediterranean. By supporting, they can stay a little longer and hopefully save some more people. Warm wishes, Merry Christmas and Happy New Year! See you in 2016.
MAPIC – The international retail property market

MAPIC – The international retail property market

The annual MAPIC Fair was held the 16 to 18´th of November in Cannes. Three of our colleagues were on site to get inspired, catch the latest trends, benchmark and find new partners. This year, we noticed a clear message: A modern shopping centre is not only a place of trade and venue it’s also becoming more and more a place for experiences. This makes it essential for each place to be unique and to create its own identity. We agree, this is exactly what it is all about – Be different, Be unique!
A cosy and inspiring evening with our friends

A cosy and inspiring evening with our friends

Today, we woke up with smiling faces, remembering yesterday and the cosy get-together last night. The evening was highlighted by thoughtful words and insights from both Karin Sjöström-Andersson and Hans Johansson. After a few inspiring hours of conversations and networking, the winners of the amusing competition “What’s the scent of Invinn?” was revealed. How about these winning words? “The scent of Invinn is the scent of tree and leather - because of the quality, the genuine and honest confidence, and the seriosity.” No wonder we’re smiling today. Thank you all for coming by!
Using a new positioning to fuel growth

Using a new positioning to fuel growth

One out of ten adults suffers from chronic kidney disease. Most of them are not aware of their disease or what it involves. Diaverum is one of the world's leading renal care providers. The group's 8,500 employees serve 26,000 patients in 20 countries in Europe, Latin America, Asia, Middle East and Australia. Invinn worked with Diaverum to bring their new positioning to life and give people suffering from chronic kidney disease a new experience.

The challenge

The Diaverum brand was born eight years ago when Investor sold Gambro Healthcare's global network of dialysis clinics to Bridgepoint Capital. Since inception the company has incorporated additional clinics and developed new ones, created new services and introduced Diaverum to new, multifaceted markets such as China and Saudi Arabia. With a new brand positioning in place Diaverum wished to update the logo, bring renewed order to the brand structure, better coordinate the look and feel of their clinics around the world and empower patients, physicians and nurses through new learning experiences.

Solution

In addition to updating the logo to better match the company's new positioning, Invinn helped Diaverum work out a clear brand hierarchy and a clinic interior design guide. However, most importantly Invinn worked with Diaverum to develop a novel, fun and educational medical academy called the d.ACADEMY, reinforcing Diaverum’s spirit of competence, learning and sharing. The academy contains a whole series of user friendly training modules and serves as a focal point for activities moving forward. 

Results

Through the d.ACADEMY patients get free access to information and knowledge about their disease – helping them improve their quality of life. Diaverum and d.ACADEMY are not so well known in Sweden, but to many chronically ill people around the world they make a big difference. “Invinn has been critical in the creating of the d.ACADEMY. They are extremely committed, reliable and creative and have formed an essential part of our team” says Christina Sterner, SVP Marketing and Communication at Diaverum.

Interested in finding out more? Give us a call today on +46 705 33 04 15.

Vacancy

Vacancy

We are expanding our team and we are looking for an experienced Brand Strategist!

Who we are 

Invinn is a brand agency. Mixing strategic thinking and bold ideas, we help our clients develop and express their brand’s uniqueness – capturing both hearts and minds. Invinn is part of Vinngroup, one of Sweden’s fastest-growing consulting groups. 

What we’re looking for

You are a sharp, driven and amiable strategist who love brands in general and challenging business developments in particular.

You have experience within brand development from a consultant and/or buyer position, and of course from a global perspective. Words come easy for you and you're used to write both short catchy phrases as well as long strategic texts. You eat, breath and live the megatrends digitalisation, globalisation and urbanisation. 

As a Brand Strategist at Invinn, you will

•  Develop brand strategies
•  Lead the implementation and activation process of the brand strategy
•  Work with sales on new business proposal
•  Have budget and client responsibility 
•  Create and build long client relationships 
•  Lead workshops, educations and seminars 
•  Write simply and powerfully
•  Present work to clients in a simple and compelling way
•  Partner well with internal teams
•  Travel sometimes

You’re a great fit for this position if you have

•  5 to 10 years of experience from similar positions
•  A passion for business development and for creating results 
•  A passion for brands and an interest in language
•  The ability to work independently and collaboratively
•  Strong problem-solving skills
•  A convenient education and/or degree 
 

We look forward to your application, please send your CV, cover letter or something else… to unique@invinn.se

And don’t forget, if you want to work with us you have to dare to be unique!  

 

Faktum

"Be the change you wish to see in the world"

"Be the change you wish to see in the world" is a quote often attributed to Mahatma Gandhi. And it sounds very much like something Gandhi would have said. If you could change one thing in the world, what would it be? How can you make it happen? At Invinn we decided to help the street paper Faktum to craft a new strategy for their worthy cause.
Faktum

The challenge

Faktum is a street paper that works to provide income for homeless and other marginalised individuals. The paper is run as a not-for-profit organisation generating income through magazine sales and advertising revenue. Vendors buy copies for 25 kronor and sell them for 50 kronor, retaining the proceeds. Faktum sought out Invinn for strategy counsel and a marketing campaign. The goal: convince prospective advertisers to run with Faktum and in the longer term increase advertising revenue.

  

Solution

Invinn volunteered its services and expertise to help Faktum hone its marketing strategy for B2B customers. After interviewing key members of the Faktum team to better understand the challenge and the fine art of newspaper advertising sales Invinn started to identify the right compelling sales messaging. Together with Faktum, Invinn developed distinctive and relevant messaging and an anonymous, targeted guerrilla marketing campaign for media agencies. We clarified audited circulation (almost 40,000 copies per month) and total readership numbers (over 130,000 per month) and we highlighted the specific demographic characteristics of the readers, proving the street paper is effective and geared towards a broad audience. The guerrilla activity was supported and followed up by a direct marketing unit the next day, revealing that Faktum was the sender. 

Results

The guerrilla marketing campaign generated significant media interest and combined with a fresh media kit it has brought Faktum new advertising sales opportunities. The media kit provides relevant arguments for why advertisers should supplement their existing advertising, but also highlights Faktum’s overall creativity. “We’re grateful to have partners like Invinn who are committed to solving complex strategic problems and delivering impact. Their work will help us to reach our target groups and spread our message with renewed confidence,” said Åse Henell, Managing Director.

Interested in finding out more? Give us a call today on +46 (0) 705 33 04 15.

Annelie Bjerkne

Invinn appoints Annelie Bjerkne as Brand Strategist

Invinn, a leading brand agency, has appointed Annelie Bjerkne as a new Brand Strategist with a particular focus on destination and place branding.
Annelie Bjerkne

Annelie Bjerkne joins Invinn after heading up destination and place branding at Skövde Municipal Authority for eight years. Prior to this, she was Head of Marketing at the Faculty of Business Administration, Technology and Social Sciences at the University of Skövde. Before Skövde, Annelie, gained marketing experience in a variety of industries, including media and hospitality.

Annelie has extensive experience in brand strategy and implementation, with particular expertise in turning destinations into sought-after places where people want to live, work and visit. She has an outstanding reputation for collaborating actively and effectively and for successfully managing the complex destination branding process, with its considerable diversity of stakeholders.

 

– “I am delighted that Annelie is joining Invinn and she will make a great contribution to our expanding team. She has many years of experience linking brand strategy with clear financial outcomes. In ten years, Skövde has developed into a popular shopping town – an incredible journey to which Annelie has made a considerable contribution”, said Karin Sjöström Andersson, Invinn CEO.

Annelie Bjerkne took up her new position in September. At Invinn she will work with clients to optimise their brands and the brand experience as a strategic commercial growth tool.

For further information, interviews or images, please contact:

Karin Sjöström Andersson, CEO and Brand Strategist: + 46 70-533 0415
Annelie Bjerkne, Brand Strategist: +46 70-188 88 99

Carin Nylander

Carin Nylander joins Invinn as Trainee

Invinn, a leading brand agency, has appointed Carin Nylander as Trainee.   
Carin Nylander

Carin took up her new position in September.

Karin Sjöström Andersson, Invinn chief executive, said "Carin is being trained from the ground up. She is talented, inquisitive and ambitious and shares our passion for developing brands with a clear sense of purpose and a strong sense of belonging. She will make a great contribution to our expanding team.

Carin holds a Master’s degree in Intellectual Capital Management from Chalmers School of Entrepreneurship and a Bachelor’s degree from University of Gothenburg School of Business, Economics and Law. Prior to joining Invinn she has done internships at the French Chamber of Commerce in Stockholm and at Synpat Corporation in San Francisco, USA.

For further information, interviews or images, please contact:

Karin Sjöström Andersson, CEO and Brand Strategist: + 46 70-533 04 15
Carin Nylander, Trainee: +46 70-880 87 84

Cindy Jonsson

Cindy Jonsson joins Invinn as Brand Strategist

Invinn, a leading brand agency, has appointed Cindy Jonsson as a new brand strategist with a particular focus on clients in the real estate industry. Read more
Cindy Jonsson
Kristian Herminge

Kristian Herminge joins Invinn as Art Director

Invinn, a leading brand agency, has appointed Kristian Herminge as Art Director.
Kristian Herminge

July 7, 2015 

Kristian has built up an impressive portfolio over 10 years, working with world-leading brands such as Volvo Cars, Gemalto and Tele 2. He cut his design teeth at Brandwork and LBi and worked most recently at Dear Friends.

Kristian took up his new position in June.

Karin Sjöström Andersson, Invinn chief executive, said "Kristian's range of experience, integrity and passion for new ideas make him a fantastic addition to our rapidly expanding team as we seek to build on the success of last year."

For further information, interviews or images, please contact:

Karin Sjöström Andersson, CEO and Brand Strategist: + 46 70-533 04 15
Kristian Herminge, Art Director: +46 70-941 25 62